FAQS

The Fashion Lists is a fashion B2B database company, specialized in researching and collection fashion industry contacts, primarily retail buyer contacts. Our data can be rented by apparel, accessories companies for the purpose of brand and product promotion and marketing.

TFL has been building fashion buyer lists for over 20 years. Along with the way we’ve established a lot of great relationships with various trade organizations and retail merchants who provide us with data.

TFL collects data from other sources too, including TFL site registration. Our team also researches fashion trade and consumer publications for new store openings and closings. In addition to all of that we scout brand stock lists. Federal business databases and public records are rarely used. The reality of using generalist databases is they require a lot of our editors’ time to classify retailer descriptors, including: markets (ex: women’s), tagging product categories (ex: activewear, swimwear, handbags), and price (ex: moderate, better contemporary, designer). For the most part, their lists are not worth the money. This is something you should keep in mind when using non-specialized generalist list providers, so many of the businesses are incorrectly classified. We never outsource our data work.

TFL Editors verify by conducting a search for each retailer. The store’s website, Facebook and/or instagram postings are reviewed to see if the store is still in business. Once verified our editors — all of whom are fashion industry professionals — write (and often rewrite!) descriptions, tag product categories, note the number of locations, and input price points in our database.

We also email retailers asking them what email address line sheets should be sent too and to whose attention. In all, it is time consuming. And that’s just the beginning! TFL is focused solely on tracking the fashion industry. We make it our mission to create products that benefit fashion businesses. Our crazy obsession with detail is reward for your marketing and sales goals. Our lists of retail buyer contacts are curated for fashion industry brands. We got our start in fashion as young designers and know the importance of a solid contact list. A gorgeous collection without sales is not a business.

All information in our database is updated every 3 months to guarantee you have the most up-to-date info as possible. Please understand that information can change rapidly and we do our best to catch as much unforeseen movement as we can. Sometimes list mistakes happen, which is why we also put extra contacts on your order just in case. This list carries our guarantee of your total unlimited use for 1 full year. We understand how important it is for you to meet your goals and providing our clients’ with quality contact lists is our top priority.

Our lists are global, for all categories. We also created lists by regions, such as: Asia, Middle East, Europe, North and South America. For targeted and specific regional/country lists, please request a custom list in our contact form.

Browse our lists and select the one(s) that fit your brand, market and budget. We have contacts by category, region and combined lists. Add your list to cart(s) and purchase your list on our website. Currently, we work with PayPal but will also introduce card payments soon. Download your list automatically after checkout or at the link emailed to you. You can now sort, group your contacts and store them.

Add your list to cart(s) and purchase your list on our website. Currently, we work with PayPal but will also introduce card payments soon. For countries where PayPal is not available, we also work with Wise and can facilitate payments in your local currency. Please contact us if you require such services.

Start out by targeting the small independents that are most relevant to your brand first and build your wholesale business from there. They'll be most interested when they know you have a track record of selling well and delivering your product on time.

As fashion brands, the best way to stand out is through your beautiful product and the images you use to illustrate who you are. When you're emailing make what you send out visual with key images from your lookbook or a recent shoot. Add a PDF attachment with a lookbook on an email but be aware that many will not open it; adding some beautiful images to the email itself could help to get around this.

Make sure you're 100% up to date with everything you need to know regarding your brand as you might get asked quite specific questions about the range or your sales. Know your USP (unique selling point) and product inside out; tell your story and show your product by giving insight into what goes into making your brand who you are. Ensure you’re up to date with your brands figures: know your retail selling prices, wholesale list prices or what discounts you will be offering off the top of your head.

Talk about how you can help them and fill in a gap. Basically, you should try and think from their point of view and show that you know what they’re motivated by.

Be able to change tact to what feels right at a moment’s notice and play up what you do if it fits in with what they’re looking for.

Answer any follow-up emails or calls quickly! If it goes well, then you’ll start to talk about orders during their next phase. Don’t be downhearted if it doesn’t go 100% to plan. This really is about building relationships on a long-term basis. The buyer may be on the lookout for something slightly different at that time so don’t take it personally if it doesn’t go any further. Keep in touch as there may come a time that it will go further in the future.

It is difficult to answer because the response or non-response of an qualified buy lead totally depends on your products, prices and the way you present to them. Moreover, the buyer you contact may not need your products at the present time but may be in the next 3 months or latter. Please remember that TFL buyers list only help you to access and target the global buyers and importers in a cost-effective way.